by Susi

Did the people change, or did the measurement?

Your analytics sees the visits its script was allowed to send. Nemel watches from the edge, where every request is visible, and ties each one by a single thread to the event in your analytics and the order in your billing.

Five observers converge into one thread that runs over three posts: request, event and order request · edge event · analytics order · billing Five observers converge into one thread that runs over three posts: request, event and order request · edge event · analytics order · billing
Five systems see one visit from five positions. None sees it whole.

The denominator. How many real sessions your analytics did not see, and why: consent, blockers, Safari. Counted from requests, never modelled.

The subject. Whether a person sent the request, or a crawler, a scraper, or an agent acting for a person. Every decision keeps its three reasons.

The thread. One ID born on the edge, carried into the event and the order. A purchase made through an agent stops being “direct”.

Nemel stands beside PostHog, GA4 and your ad platforms. It replaces none of them. Switch it off and they keep working, only blind again.

GA4 receives 55.6 % of pageviews. 40.8 % of EU visitors refuse the consent banner. Agent traffic grew 7 851 % in a year.

Hold a place Cloudflare and Vercel first. Installs out of the request path.